I’m Ane Ayerbe, a Spanish creative director and entrepreneur based in Hangzhou, China. Driven by my passion to construct stories through design, I help give the story the right direction to navigate in the best possible way. With a background and large experience in Audiovisual Communications and design — digital marketing, web design, videography, and more — I mingle the foundations through Root Branding Studio, my company.
-Lead and direct the creative team in the production of all marketing collateral -Create campaign strategies and solutions based on creative briefs and brand business strategies. - Developing ideas and strategies that show insight and innovation -Coordinate with other team members such as research, strategy, design, production, and operation, to fulfill brand needs. -Design or redesigning an identity for a product, service or organisation
-Developing a cohesive communications strategy according to the company goals -Managing media relations -Oversee, plan and deliver content across different platforms -Manage the day-to-day handling of all social media channels -Create engaging multimedia content, such videos and photos (and/or outsource this effectively) across multiple platforms -Sistematize the visual side of the company
-Planning and managing all daily operations -Coordinate editorial publications and meetings -Supervise writers and editors -Assist in evaluating finalized copy for compliance with policies, style and tone -Design the covers of the different editions
The degree in Audiovisual Communication provides a precise and in-depth knowledge of the different languages (photography, cinema, television, radio, video, multimedia supports, etc.) and media that constitute the audiovisual fact, as well as the study of
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