Job Responsibilities

1. Establish and continuously enhance the overseas awareness of the brand through integrated marketing, and assist the business team to achieve overseas performance indicators; 2. Formulate promotion strategies and plans for overseas markets, and be responsible for the formulation of mainstream brand operation strategies overseas; 3. With the goal of conversion and exposure, output marketing strategies around brand new product releases, annual marketing nodes and other projects; 4. Co-ordinate promotion budget planning and marketing project budget control; 5. Responsible for the excavation and cooperation of head celebrities and celebrities, and the maintenance of long-term and stable cooperative relations; 6. Research and analyze the hot trends of foreign content platform media, explore new marketing opportunities, and propose creative marketing plans; 7. Responsible for the implementation and implementation of brand online/offline activities, able to explore user needs and product core values.

Job Requirements

1. Bachelor degree or above, English can be used as the working language, overseas (Europe and America) study/work experience is preferred; 2. 7 years of overseas brand promotion experience, more than 3 years of overseas operation team management experience, outstanding business negotiation ability; 3. Lead overseas KOL promotion projects with a budget of more than one million; 4. Design, plan, budget and implement marketing and communication strategies and plans/programs for overseas business, clearly position the company's products in overseas markets, and increase brand awareness; 5. Familiar with foreign social media (tiktok, facebook, YouTube) and self-media platforms, and have successful overseas brand operation cases; 6. Have strong market awareness and sensitivity, the ability to organize and plan marketing activities, and be able to accurately capture marketing pain points; 7. Have rich experience in PR, marketing and new media, and have strong creative ability and performance ability in various event marketing.

Required Languages

English