1. Responsible for the formulation and implementation of brand strategy, including: preliminary market research, brand strategy formulation (brand Value combing, brand positioning, brand communication, etc.), product and marketing strategy formulation, etc.; 2. According to the company's development strategy, formulate brand development plans and control the rhythm and direction of brand communication, and expose the brand Responsible for luminosity, popularity and reputation; 3. Develop brand online and offline marketing activities planning, implementation and promotion, and ensure the brand effect and branding of online and offline activities User conversion effect; 4. Responsible for internal communication with various departments and external communication and maintenance of cooperative relations.
1. Education background: major in marketing or business administration are preferred 2. Those with outdoor sports industry experience are preferred; native English speakers are preferred; 3. At least 2 years of work experience in brand management; 4. Basic skills: brand marketing and communication, integrated media, advertising strategies, team management and personnel training, good communication and coordination skills; 5. Personality characteristics: overall view, understanding of strategy, good execution ability, responsible and pioneering thinking. Feel free to contact me by WeChat:gicone and send cv to firstname.lastname@example.org if u are interested in this job