Job Responsibilities

 Engage and educate internal teams to strengthen understanding of brand strategy, brand expression system, brand messaging and experience strategy   Strategic Planning: Assist to deliver the annual brand strategy process, and lead the execution of consumer centric programs.  Brand Consistency: Help to drive brand identity consistency in voice, tone and message across all channels (i.e. Packaging, Advertising, Infomercial, PR, Social/Content Marketing and Web Properties, collateral, trade etc.).  Agile: Results-orientation and ability to operate with agility to run with a test and learn approach.  Collaboration & Integration: Lead a cross functional and agency working teams, which include but not limited to peer team leader,  Collaboration, alignment, and influence with multiple stakeholders is a key to success.  Analysis & Reporting: Lead the analysis and reporting of market and competitor trends to identify business issues/opportunities.  Research: Perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs. 

Job Requirements

 Minimum Bachelor's degree (or equivalent) in marketing, communications, or a related field  3-5+ years of brand marketing experience.  Experience managing Media and/or Creative agency partners, and a broad set of internal stakeholders.  Must have solid experience developing brand strategies grounded in insights and analytics.  Experience working with (or within) agencies on brand-building projects  Exceptional project management skills with a highly developed sense of creative excellence  Ideal candidate will have previous experience with mature lifestyle brands or home industry

Required Languages

English, Mandarin