In my position, I have been responsible for providing digital marketing and e-commerce services for various company clients in different markets in a B2B and B2C environment. My functions have consisted of carrying out market and customer research, carrying out exhaustive analyzes of competitive environments, planning marketing strategies for products or services, managing social media and SEM campaigns, developing CRM tools, managing customer service, planning events and managing company reputation crisis, among others. tasks. I have had the opportunity to work with several clients from different sectors and have gained experience in adapting campaigns to achieve objectives. I value building strong relationships with clients and providing them with personalized and creative solutions to meet their network marketing and company reputation needs. As part of my job responsibilities, I am responsible for:  Conduct detailed research on the internet market, consumer behavior and industry trends to provide practical market analysis reports and adjust marketing strategies optimally by preparing KPI reports with company objectives.  Manage the marketing team to ensure correct product positioning, online sales channel development, plan and execute online promotions.  Prepare budgets and execute advertising promotions on Google, Bing, Facebook, Instagram, Linkedln and YouTube online in Europe and South America, controlling costs and benefits to ensure maximum marketing cost-benefit ratio.  Manage the operation and SEO of the company's official website in WordPress in Spanish and English, writing public relations texts for brand communication and designing a schedule for the preparation of communication materials as well as complying with GDPR regulations. Europe and Latin America.  Use social media, new media platforms and third-party marketing websites to promote and shape the company's brand image on international media channels.  Provide creative advice on communication strategies suitable for Spanish-speaking markets in Spain and South America, and actively respond to international and national policies and regulations.  Translate copy of company products, services and content into the language of the target market to ensure cultural and contextual accuracy.  Maintain the effective performance of the online store and Marketplaces such as Ebay, Amazon and Mercado Libre, offering an excellent user experience in the purchasing process, and developing lasting relationships with customers.  Continuously optimize and improve the user experience to maximize sales and improve customer satisfaction.

MASTER'S DEGREE BUSINESS MANAGEMENT AND MARKETING