1. Who are we? Into is determined to be China's largest information and service platform for foreigners in China, improving their life convenience and fostering cultural exchange. The company’s mission is to connect the world, to inspire mutual support, to create value and to make a difference. The founding team of Shenzhen Yintu (Into) Information Technology Co., Ltd is composed of returned students who have years of experience studying abroad, a background that allows us to understand the inconveniences of living in a foreign country. Being able to empathize with our customers, we are full-heartedly committed to helping foreign friends in China to improve their living standards, to further integrate into local life, and to better understand the Chinese culture, making their life in China easier. 2. What should you expect? We are looking for a competent Marketing Director to be in charge of our company’s overall marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference. So if you are a candidate with professional experience and passion for the job, who is also able to drive creativity and enthusiasm in others, we are happy to hear from you! Key Responsibilities: - Design and implement comprehensive marketing strategies to create awareness of the company’s business activities. - Plan for online/offline events for brand awareness. - Developing the marketing strategy for new and existing products - Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. - Work closely with the product management team to define marketing materials and programs. - Manage social media presence and direct programs to improve social media reputation and recognition. - Developing and delivering marketing and communications strategies for the organization. - Undertake continuous analysis of the competitive environment and consumer trends
Requirements: - Experience in leading marketing campaigns - Active in the foreigner's circle - Language: Either Mandarin or English Required. Korea/German/Japanese preferred. - Excellent leadership and organizing skills - Exquisite communication and interpersonal skills - Up to speed with current and online marketing techniques and best practices - Customer-oriented approach with aptitude - Analytical and creative thinking
Marketing / Advertising / PR
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